In this guide
At a glance
Scroll across the table to see every column on a smaller screen.
| Audio starting plan | Month-to-month | Annual payment | Main allowance |
|---|---|---|---|
| Buzzsprout Audio | $19/month | $180/year | 1 show; 6 upload hours/month or 72 hours/year |
| Transistor Starter | $19/month | $190/year | Unlimited shows; 20,000 downloads/month shared |
| Captivate Personal | $19/month | $204/year | Unlimited shows; 30,000 downloads/month shared |
Start with your publishing schedule
Our recommendation is to shortlist Buzzsprout for a single show with a predictable release schedule, Transistor for several feeds under one account, and Captivate when managing promotions across an audio back catalogue matters. These are starting points, not a universal ranking. The most useful comparison is the bill and workflow for the show you will actually publish over the next year.
Write down three numbers before choosing: the number of separate shows, the total duration of new audio you expect to upload, and total monthly downloads across the whole catalogue. A listener discovering twenty old episodes affects a download-based allowance differently from twenty newly uploaded episodes. A successful archive can therefore change hosting costs even when your release schedule stays the same.
One weekly audio show
Consider a hypothetical show publishing 52 episodes of 45 minutes each. That is 39 hours of new audio per year before trailers, bonus episodes, and replacements. It fits inside Buzzsprout’s entry annual audio allowance. Someone who publishes in seasonal batches should examine the annual pool rather than treating the advertised annual price as a monthly subscription with identical rules.
Buzzsprout’s current paid plans include automatic transcripts for new episodes; Cohost AI and Magic Mastering are optional extras. Its free plan hosts each episode for 90 days, so it is a way to evaluate publishing rather than keep a permanent catalogue. Monthly unused upload time does not roll forward. Annual plans instead have a fixed yearly allowance, and exhausting it requires a plan upgrade.
For a first season, the annual difference among these entry plans is small enough that a trial can be more valuable than chasing the cheapest headline. Upload a representative episode, correct the notes, schedule it, and find the export and cancellation settings. Choose the interface you can operate accurately while tired on release night.
Two or three shows on one account
Transistor includes unlimited podcasts on every plan, with a separate feed and website for each. Downloads share the account allowance. Captivate likewise includes unlimited public shows and shares downloads across them. For an experimental second show, this avoids paying for another feed simply because it exists.
Buzzsprout has multi-podcast plans now, so the claim that every second show requires an entirely separate subscription is outdated. Its annual audio option covering up to five shows costs $360 and shares 180 upload hours. As an illustration, three weekly shows of 45 minutes each need 117 hours a year. That fits the upload pool, but additional series and bonus releases still use the same allowance.
A network should also consider who owns each show. Combining several personal experiments is straightforward; hosting client work raises different operational questions. During a trial, confirm collaborators can reach the shows they need and ask how a departing client can take their feed and files elsewhere.
A growing audience and an advertising workflow
At an illustrative 25,000 monthly downloads across an account, Captivate’s starting allowance still fits while Transistor’s starting allowance does not. The next published monthly tiers are $49 at both: Transistor includes 100,000 downloads and Captivate includes 150,000. Both describe contacting customers about sustained overages rather than immediately turning a show off. Build the likely next tier into your budget before moving.
Transistor’s Professional plan includes dynamic audio ads; Starter does not. Captivate documents its AMIE dynamic insertion tools as available to all podcasters, including pre-roll, mid-roll and post-roll placements and bulk changes. That makes Captivate worth evaluating when a small show needs to rotate its own sponsor messages or promotions through older episodes.
Ad insertion is a publishing feature, not evidence that a sponsor will buy your inventory. Before paying for it, describe a real campaign: which episodes it should reach, when it should stop, and how you will report delivery. If you cannot yet answer those questions, leave complicated ad operations out of the buying decision.
Treat video as a separate comparison
Buzzsprout’s advertised Audio + Video entry price is $25 per month billed annually. Captivate’s Apple HLS video hosting is an add-on: $12 per month per enabled show includes 1,000 HLS downloads, with possible additional bandwidth charges. Neither figure should be presented as an equivalent all-platform video package without checking destinations and usage.
Transistor’s support FAQ, updated August 24, 2026, describes video as a beta for Professional plans and above. It explicitly says Spotify video integration is not implemented yet, despite broader marketing language elsewhere. Proposed storage limits are still being discussed. If Spotify video is essential, confirm the current workflow before subscribing.
Keep the choice practical: put your preferred host into My stack, select the appropriate plan, and add the recording or editing tools you already use. A host should solve delivery. It should not quietly cause you to buy a second editor, duplicate website, or another subscription you did not need.
Before you start
- Calculate new upload hours and total monthly catalogue downloads separately.
- Check the next tier using a realistic growth scenario.
- Trial scheduling, metadata edits, collaborator access, and exports with a real episode.
- Confirm video destinations and beta restrictions if video is essential.
- Save the chosen host and plan to My stack alongside existing subscriptions.
Common pitfalls
- Comparing an annual monthly equivalent with a cancel-any-month price.
- Treating unlimited shows as unlimited audience usage.
- Assuming an ad insertion feature includes paying advertisers.
- Buying on a video headline without reading its current support limitations.