Gumball
Gumball is a podcast ad marketplace and analytics platform that pairs shows with sponsors and tracks campaign performance for both sides.
PodStack editorial · Product research. How we review tools
Ads and sponsorships
A podcast sponsorship marketplace, not public podcast hosting. Check show eligibility and campaign requirements.
Gumball combines a sponsorship marketplace with performance tracking, letting shows connect with sponsors and see how campaigns perform once they're live. It's meant to lower the barrier for independent shows to start running real ads.
This is a good fit for shows that have built a loyal, if not massive, audience and want recurring sponsor revenue without spending hours cold emailing brands themselves. The matchmaking does some of that legwork.
The honest catch is not every show gets approved, and the platform tends to favor shows with clear niches and consistent publishing over generalist shows with sporadic schedules.
Keep your show description and audience data sharp when applying, since that's often what determines whether a sponsor's search even surfaces you.
Sources for this review
- Official product website · Checked 2026-08-27
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