Spotify Ad Analytics
Spotify's free ad measurement dashboard, built from its acquisition of Podsights, for advertisers running podcast campaigns on and off the platform.
PodStack editorial · Product research. How we review tools
Spotify Ad Analytics grew out of Podsights, a company Spotify acquired specifically for its pixel based attribution technology, which tracks whether someone who heard a podcast ad later visited a website or converted.
It's aimed at advertisers and agencies buying podcast ad inventory, giving them a dashboard to see performance across campaigns rather than trusting each show's self reported numbers.
If you're a podcaster and not an advertiser, this tool isn't for you, it won't show your download stats or subscriber growth, it's strictly about ad campaign measurement from the buyer's side.
Its relevance to podcasters is indirect: understanding this tool helps you understand what your sponsors are looking at when deciding whether your show's ad slots are worth renewing.
Sources for this review
- Official product website · Checked 2026-08-27
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