Veritonic

Veritonic is a research and measurement platform for audio advertising, doing things like brand lift studies, creative testing, and share of voice tracking across podcasts and streaming audio. It's the kind of tool a media buyer pulls out before and after a campaign.

It fits brand marketing teams and agencies buying podcast ads at scale, who need third party validation that the spend worked. Networks selling ad inventory also use it to prove value to advertisers.

The honest catch is this isn't self-serve analytics for a show, it's closer to a research vendor relationship with sales calls and custom scopes of work. Expect a real sales process before you see a login.

If you're a podcaster wondering whether this applies to you, it probably doesn't unless you're on the sales side of ad inventory or working with a brand's media team directly.